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Wed 23rd - Thu 24th March 2022
Victory Room, Marvel Stadium, Docklands.

BUSINESS ESSENTIALS SEMINAR

Wed 23rd - Thu 24th March 2022 | Victory Room, Marvel Stadium, Docklands, Melbourne

Hear directly from SME business leaders l Fireside chats l Industry experts addressing critical small business topics l 45 minute industry panels

Hear directly from SME business leaders l Fireside chats l Industry experts addressing critical small business topics l 45 minute industry panels

The free to attend SmallBiz Essentials Seminar Series held during the Small Business Expo 2022 includes informative, daily industry panel discussions addressing a single topic impacting the small business sector in 2022, presented by entrepreneurs, CEOs, senior government officials, thought leaders and executives from major Australian and global companies.

[Day 1] Wed 23rd March 2022

10:15

-

11:00

Act now to understand current SME business opportunities and grow your
business using tried and true techniques that work across all industries.

  • Small business ideas for 2022
  • Australian exponential growth sectors
  • Thriving in turbulent times
  • Building an adaptable SME business
  • Scaling your business
  • Futurist growth techniques

Adam Siegel

CEO and Growth Advisor

Visage Growth Partners

11:15

-

12:00

Learn why sustainable SMEs are more competitive long-term as customers are increasingly seeking out and paying more for sustainable products and services.

  • 2/5 Consumers (75% of Millennials) will pay extra for sustainable products
  • Capitalise on rising ethical consumerism and meet market expectations
  • How to source sustainable goods
  • Reduce costs by going sustainable
  • How to communicate sustainability with customers
  • Inspirational stories from sustainable business owners

12:15

-

13:00

Understand widespread digital disruption and adapt your SME to expand services and future proof your small business.

  • Victorian Government’s Small Business Adaptation Program
  • Building digital capability and supporting SME operations
  • Embracing digital transformation
  • Digital SME trends and solutions
  • Online business strategies
  • Digital payments

Michael Minassian

APAC Head of Consumer and SME Business

Instarem (NIUM)

Andrew Page

Lead Developer

Y365

13:15

-

14:00

Discover the latest digital marketing tools, techniques and solutions to support your small business.

  • Aligning marketing goals with the right social media platform
  • Digital marketing budgets and benchmarks
  • Target markets
  • Social media, Google AdWords and SEO
  • Influencer marketing
  • Digital marketing automation

Leela Cosgrove

CEO & Founder

Iron Cage

Vivienne Ryan

Co-Founder & Director

Gravia Media

14:15

-

15:00

Every year, one in six SMEs seeks finance to fund and grow their business - be inspired by the diverse range of funding options in 2022.

  • 1/5 SMEs still unsure if they qualify for government support
  • Understanding government support programs
  • Accessing government grants
  • Small business loans
  • Short-term & long-term financing
  • Traditional vs. non-traditional financing

15:15

-

16:00

Australia's e-commerce market is growing rapidly (spending up 30% (2020-2021) - learn about business growth opportunities and SME specific solutions. 

  • Australians spent $50.7b on online retail in 2021
  • Australia is one of the most sophisticated e-commerce markets globally
  • Embrace the retail revolution: changing shopping attitudes and habits
  • Australia-Asia e-commerce opportunities
  • Supply chain logistics
  • BNPL and fintech solutions

[Day 2] Thu 24th March 2022

10:15

-

11:00

From blockchain to biotech, business innovation and technology is transforming and spearheading growth in the SME sector.

  • Inspiring SME technology
  • innovative IT solutions
  • Future-thinking business ideas and industries
  • Automated services
  • Cutting-edge business tech; AI, robotics, AR
  • Embracing emerging trends and technology

11:15

-

12:00

Are you ready for the ATO’s e-invoicing rollout? Get ahead of the practice as it’s set to become required for all SMEs operating across every industry.

  • The ATO’s e-invoicing requirements
  • Hear directly from the ATO
  • Understand digital invoices
  • E-invoicing service providers
  • Save valuable time
  • Reduce human resource costs

Paul Ambrosini

Account Director, Indirect Tax

Deloitte

Daniela Herrara

Marketing and Business Development Manager

LUCA Plus

Mark Stockwell

Acting Assistant Commissioner

ATO

12:15

-

13:00

Take advantage of growing consumer interest in shopping locally while meeting the market’s post-pandemic higher customer service expectations.

  • 50%+ Consumers are seeking out Australian brands
  • Capitalise on shifting shopping local consumer trends
  • Building customer loyalty; authentic branding
  • 61% Consumers expect SME response time on par with large companies
  • Automated customer service technology and tools
  • Customer centric business models

Judy Celmins

Director, Engagement & Marketing

13:15

-

14:00

A great business idea is only the beginning; from starting your own business to leading a team, discover effective and inspiring SME management skills.

  • Transforming a great idea into a sustainable business
  • Inspirational entrepreneurs and CEOs
  • High impact and high performance leadership skills
  • Building and retaining an effective team
  • Mental health, wellness and mindfulness
  • Stress management techniques

Adam Siegel

CEO and Growth Advisor

Visage Growth Partners

14:15

-

15:00

Australia’s finance market is becoming increasingly competitive; fueling improvements in SMBs financing and lending opportunities. 

  • Neo-banking and digital banking
  • Alternative lending
  • Unsecured loans
  • Fintech solutions
  • Raising capital
  • BNPL Solutions for business

15:15

-

16:00

What’s next for small business? Learn about the SME industry’s future, opportunities for growth and how to build resilience into your small business model in 2022.

  • Economic outlook
  • Consumer trends
  • Labour market outlook
  • Key industries set to grow
  • Reinventing and adapting business models
  • Managing risks and overcoming challenges